乡村振兴背景下莆田乡土文化与生态旅游融合发展路径分析

中图分类号：F592.7 文献标志码：A 文章编号：1673—5617（2025）02—0013—07

Abstract：【Objective/Meaning】Underthebackgroundofruralrevitalizationstrategy，theintegrateddevelopmentofeacular culture andecotourismhasbecome animportant wayto promote the sustainabledevelopment ofrural areas.Asthe placeof origin forMazuculture，Putian Cityhasrichcultural heritageandecologicalresources.Byexploringthewaystopromoterural developmenttroughtheculturalrevitalizationandecologicalevitalization，itouldprovideaemonstrationfortheintegationof Fujian and Taiwan.【Methods/Procedures】Byusing the methods of iterature analysis，case studyand field investigation，the characteristicsofvemacularcultureandthecurentsituationofecotourismdevelopmentinPutian Cityweresortedout，andtherole of Mazu culture，Puxian opera and traditional crafts in ecotourism was emphaticallyanalyzed.At the same time，the problems existing ntheurrentdevelopmentprocssrealsommaredschasisuficientultualeavationroducthogeity lowparticipaionofilersdlackofos-titooeationmechasm.eteespondgtizaonstaieswere put forward.【Results/Conclusions】The study found that PutianCityhad special advantages inthe integrationof vemacular cultureandecotourism，butitwasurgenttosolvetheproblemsofimbalancebetweenculturalprotectionanddevelopment， insuficient inovationof tourism products，and weak communityparticipation.Thecoutermeasures were put forward including building thedevelopment modelof“cultureas thesoul，ecologyasthefoundationand tourismasthemedium”，promotingthe activationofitangibleculturalheritage，theconstructionofulturaltourismbrand，thedevelopmentofsmarttourismandthe participationofvillagecolletiveeonomyaswellasdepenngheculuralcooperationbetweenFujanandTiwanthusto enhancetheculturalrecognitionandeconomicsustaiabilityandtohelptheruralrevitaliationandthecros-straittegated development.

Key words：vernacular culture；ecotourism；rural revitalization；integration between Fujian and Taiwan

在新时代背景下，乡村振兴战略的全面实施为我国农村地区的发展注入了强劲动力，文化振兴和生态振兴成为其中不可或缺的重要组成部分。（剩余10692字）