数字技术驱动体育产业创新的机理、现实困囿与纾解路径

中图分类号：G812 文献标识码：A 文章编号：1009-9840（2025）03-0001-07

Abstract：Digital technology has been widely applied in all aspects of sports industry， and how digital technology drives sports industry innovation has become focus of attention. This study focuses on the innovative application of digital technology in the sports industry. Research results show that the application of digital technology has a significant effect on optimizing the sports industry structure， expanding the market scale， and improving technical levels. However， it is worth noting that the sports industry faces problems such as unreasonable resource allocation， insufficient scientific and technological innovation， lack of professional talents， insufficient policy support or funding. Therefore， it is necessary to deepen the cross - departmental and cross - regional coordination and cooperation mechanism to promote the coordinated development of the sports industry as a whole; increase support for sports industry technological innovation to accelerate the process of transforming scientific and technological achievements into practical applications ； promote the deep integration of production， learning， and research to build an efficient collaborative innovation system; improve relevant supporting policies to stimulate the innovative vitality and enthusiasm of enterprises; pay atention to cultivating cross- disciplinary talents with knowledge and skills， and inject new vitality and impetus into the sustained innovation of China's sports industry.

Key words： digital technology; sports industry innovation; digital processing; emerging technology

2021年颁布的《“十四五”体育发展规划》着重指 出，必须强化数字技术在体育领域的创新性应用，充分

利用并发挥各项要素在推动体育产业创新进程中的关键作用，促进数字技术与体育产业的深度融合与协同创新[1]。（剩余12273字）