新工科理念下包装设计系列课程构建与实施

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摘要：随着新零售和绿色理念的兴起，包装工程专业迎来了新的机遇，需要进行一系列的改革措施。通过前期调研企业，分析了包装设计智能化的重要性，指出了现代包装设计的主要内容和要素，构建了智能包装设计的课程体系，而且对其进行了问卷调查分析，综述了实施所取得的成果。

关键词：新零售；绿色理念；智能包装设计；课程体系

中图分类号：TB48；G642 文献标识码：A 文章编号：1400 （2022） 01-0046-04

Construction and Implementation of Series of Packaging Design Courses under the Concept of New Engineering

GUO Yan-chen， GU Si-yi， WANG Yu-long*（Wuhan university， School of printing and packaging， Wuhan 430079， China）

Abstract： With the rise of new retail and green concepts， the packaging engineering profession has ushered in new opportunities and requires a series of reform measures. Through the preliminary investigation of the company， the importance of intelligent packaging design was analyzed， the main content and elements of modern packaging design were pointed out， the curriculum system of intelligent packaging design was constructed， and a questionnaire survey was conducted on it， and the results obtained in the implementation were reviewed.

Key words： new retail； green concept； smart packaging design； curriculum system

新工业革命加速进行，新经济、国家重大战略深入实施、产业转型升级等等均呼唤新工科建设[1]。（剩余4174字）