政务微博影响力评价体系构建与实证分析

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摘要：基于政务微博具有的信息传播媒介和社交网络平台两种“角色”，从广泛度、创作度、主动度和参与度4个维度构建了涵盖14个测量指标的评价体系，并以15类新浪政务微博数据为例进行实证分析。结果表明，该“四维”评价模型具有可操作性，除广泛度之外，其余3个维度的变化趋势和综合影响力变化趋势大体一致。

关键词：政务微博；“四维”体系；影响力评价

中图分类号：G206         文献标识码：A

文章编号：0439-8114（2023）06-0187-05

DOI：10.14088/j.cnki.issn0439-8114.2023.06.034

Construction and empirical analysis of government micro-blog

influence evaluation system

LIANG Yong-kang1， HE Xiu-ping1， SONG Kuo1， ZHANG Wei-feng2

（1. School of Economics and Management， Yan’an University， Yan’an  716000， Shaanxi，China；

2. College of Economics and Management， Baoji University of Arts and Sciences， Baoji  721013， Shaanxi，China）

Abstract： Based on the two roles of the information communication media and the social network platform of the government micro-blog，an evaluation system covering 14 measurement indicators was constructed from four dimensions of breadth， creativity， initiative and participation. Through the empirical analysis of 15 types data of Sina government micro-blog， the operability of the model was verified. The results showed that the “four-dimensional” evaluation model was operable. Except for the breadth， the trend of changes in the other three dimensions was generally consistent with the trend of comprehensive influence changes.

Key words： government micro-blog； “four-dimensional” system； influence evaluation

2020年新型冠状病毒感染防控期间，国内各类政务微博积极发布与疫情相关的内容，对宣传疫情防治、舒缓公众焦虑、遏制谣言传播等起到重要作用。（剩余7016字）