群芳竞秀

——从上博与民乐厂双联名看博物馆授权合作

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In 2022， under mutual cooperation between ShanghaiMuseum and Shanghai Traditional Musical InstrumentNo.1 Factory， traditional musical instruments“TwelveFlower Gods”as appeared a type of cultural and creativework. Shanghai Museum authorized Shanghai TraditionalMus i c a l I n s t r u m e n t No. 1 Fa c t o r y t o c a r r y o u t t h esecondary artistic innovation based on the images ofcollected cultural relics. This case illustrates the basis forthe authorization of museums， the choice of partners，the publicity of cultural and creative products， and theinfluencing power of cult ural brands.

2022年，上海博物馆与上海民族乐器一厂有限公司合作，以博物馆授权民乐厂，馆藏文物图像通过艺术再创，打造双联名文创作品“十二花神”民族乐器。（剩余4420字）