图书封面设计的导向价值与实现路径探析

[摘 要] 图书的精神属性决定了图书封面设计具有很强的导向性，包括政治导向、文化导向和审美导向三个维度。由于设计要素选取不当、设计要素组合失当、设计风格模板化等原因，导致当前我国图书封面设计存在一些导向问题。封面设计人员应巧妙利用图形、色彩、文字设计“三要素”，提升图书封面设计的导向价值。

[关键词] 图书封面 设计 平面设计“三要素” 导向

[中图分类号] G232 [文献标识码] A [文章编号] 1009-5853 （2024） 06-0059-08

Analysis of the Guiding Value and Realization Path of Book Cover Design

Liu Yiqin

（School of Journalism and Communication， Wuhan University， Wuhan， 430072）

[Abstract] The spiritual attributes of books determine that book cover design has a strong guiding nature， including political orientation， cultural orientation and aesthetic orientation. Due to improper selection of design elements， homogeneous design style， improper combination of design elements and other reasons， there are some guiding problems in the current book cover design in my country. Cover designers should skillfully use the “three elements” of graphics， color and text design to enhance the guiding value of cover design.

[Key words] Book cover Design Graphic design “three elements” Guidance

封面设计是图书出版工作中的一个重要环节，能有效提升图书的传播效果。（剩余9529字）