新零售背景下咸宁特色农产品物流融合发展路径探究

摘要 随着新零售概念的兴起和发展，农产品物流融合发展成为推动农业现代化的重要路径之一。咸宁作为中国农业大市，拥有丰富的特色农产品资源，但在物流融合方面仍面临着一些挑战。研究了新零售背景下咸宁特色农产品物流融合发展的路径，对于促进咸宁农业现代化、提高特色农产品的市场竞争力具有重要意义。

关键词 农产品物流；新零售；供应链；融合发展

中图分类号 F259.27 文献标识码 A 文章编号 0517-6611（2024）19-0172-03

doi：10.3969/j.issn.0517-6611.2024.19.037

开放科学（资源服务）标识码（OSID）：

Study on the Path of Xianning’s Characteristic Agricultural Product Logistics Integration Development Under the Background of New Retail

QIN Fang

（Xianning Vocational Technical College， Xianning， Hubei 437100）

Abstract With the rise and development of the new retail concept， the integration of agricultural product logistics has become one of the important paths to promote agricultural modernization. Xianning， as a major agricultural city in China， possesses abundant characteristic agricultural resources. However， it still faces some challenges in terms of logistics integration. This essay aims to study the path of Xianning’s characteristic agricultural product logistics integration development under the background of new retail， which is of great significance in promoting Xianning’s agricultural modernization and enhancing the market competitiveness of characteristic agricultural products.

Key words Agricultural products logistics;New retail;Supply chain;Integrated development

基金项目 2023年咸宁思想库指导性课题。（剩余6813字）