数字经济如何缓解农村居民健康不平等问题

——以电子商务为例

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关键词：健康不平等；电子商务进村政策；消费结构升级；数字素养；农村居民

中图分类号：F323.6 文献标志码：A

文章编号：1673-9868（2025）05-0016-12

开放科学（资源服务）标识码（OSID）：

How Does the Digital Economy Reduce Health Inequalities of Rural Residents？

Take E-commerce as An Example

LIU Han1， ZHANG Yingliang²，3

1. College of Economic and Management， Southwest University，Chongqing 400715，China;

2. Business College，Southwest University，Rongchang Chongqing 402460，China;

3.Rural Economy and Management Research Center，Southwest University，Chongqing 400715，China

Abstract：The Marxist theory of productive forces holds that laborers are the pivotal element in the production process，and healthy human capital is the fundamental prerequisite for their participation in labor. In the context of the booming development of e-commerce，promoting the enhancement of healthy human capital of rural residents contributes to empowering rural talent revitalization，improving agricultural production eficiency，and advancing the process of urban-rural integration. Based on the four-wave panel data from CFPS，this study employs a Difference-in-Differences （DID） model to investigate the impact of e-commerce policies on rural health inequality. The findings reveal that the policy of introducing e-commerce to villages can aleviate health inequality of rural residents. This conclusion remained robust after a series of rigorous tests. Furthermore，the policy can mitigate disparities in health welfare by upgrading the consumption structure and enhancing digital literacy of rural residents. Heterogeneity analysis indicates that for rural residents who choose township medical institutions and specialized hospitals，as wellas those located in the eastern and southwestern regions，e-commerce has a significant effect on reducing health inequality.

Key words： health inequality; e-commerce into vilage policy;upgrading of consumption structure;digital literacy; rural residents

健康是推动农村居民人力资本提升、促进农业生产发展、加快共同富裕实现的首要前提。（剩余12526字）