浅析用户视角下智慧商场的数智化场景应用

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摘要:受疫情影响,传统商场业态所存在的痛点被极端化放大,智慧商场应运而生。本研究以消费者、商家以及商场运营方三大商场用户视角为研究对象,梳理不同用户需求并系统性给出不同用户角度下智慧商场的数智化应用场景,为未来智慧商场的发展提供可参考依据。

关键词:用户视角;智慧商场;数智化

doi:10.3969/J.ISSN.1672-7274.2022.03.025

中图分类号:C 931.6,TP 3                     文献标示码:A                  文章编码:1672-7274(2022)03-0078-03

Analysis on the Application of Digital Intelligence Scenarios in Smart Shopping Malls from the Perspective of Users

WANG Tiezheng

(CICDI Institute Co., Ltd., Nanjing 210019, China)

Abstract: Affected by the epidemic, the pain points of traditional shopping malls have been exaggerated, and smart shopping malls have emerged. This research takes the perspectives of consumers, merchants, and mall operators as the research objects, sorts out different user needs and systematically presents the digital as well as intelligent application scenarios of smart malls from different user perspectives, and provides potential for the development of smart malls in the future.

Key words: user perspective; smart shopping mall; digital intelligence

作者简介:王铁铮(1992-),女,汉族,南京人,硕士,研究方向为智慧社会。(剩余3459字)

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