社交媒体使用、可持续供应链管理与供应链敏捷性

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中图分类号：F274；G206 文献标识码：A 文章编号：1007-5097（2025）05-0119-10

Social Media Usage，Sustainable Supply Chain Management， and Supply Chain Agility

LI ， ZHANG Shuo1， CHENG Zhu²，LIU Tianya³

（1.School of Economics and Management，Xidian University，Xi'an 71O126， China; 2.School of Information Resource Management，Renmin University of China，Beijing 1Oo872，China; 3.School of Business，SunYat-Sen University，Guangzhou 51O275，China）

Abstract：As customers become more environmentallyconscious and market conditions fluctuate，more companies are adopting sustainablesupplychain management asa long-term strategy.Atthe same time，advancements in digital technologyare driving businesses to use social media to accelerate information exchange，to enhance suply chain transparencyandagility.Taking the B2B manufacturing industryasanexample，thisarticle developsarelational model involving social media usage，sustainable supply chain management，supply chain agility，supply chain risk，and stakeholder pressure.Ananalysisofdata from235manufacturing enterprises in Chinareveals thatboth sustainable supply chain management and social media usage significantly enhance supply chain agility.Sustainable supply chain management partially mediates therelationship between social media usage and supplychainagility.Supplychainrisk negativelymoderates therelationship betweensocial mediaand sustainable management，while stakeholder pressure positively moderates this relationship.

KeyWords：social media usage;sustainablesupplychain management;supplychainagility;supply chain risk;stakeholder pressure

一、引言及文献综述

环境污染、生态失衡等问题促使企业实施可持续供应链管理，以全方位审查其生产过程和供应链[]。（剩余20074字）