公立医院自媒体管理规范化路径

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中图分类号R197.3：G206 文献标识码 A 文章编号 2097-7964（2026）03-226-05

【AbstractObjectiveTo sortoutandanalyze the selfmedia management ledgerofatertiary hospital inthe past four years， summarize thecurrentsituation，experience，and problemsofselfmedia management，andprovidereferenceforstandardizing medical self mediamanagementandimproving theeffciencyofcommunicationrisk preventionwork.Method Using content analysis toclassifytheselfmedia platform managementledger according tointerval time，platform type，accountsubject， content type，etc.，andanalyzerisk points and management essentials.ResultsThe hospital'sselfmedia management ledger recordedatotalof208items，withanaverageintervalof713daysbetweenledgerrecords;Theaverageintervalbetween new situations and problems was 42±93 days. It involved a wide range of platforms， diverse account entities，and complex and ever-changingcontent.ConclusionMedical institutionsshouldadheretotheguidanceofpartybuilding，establishathree-level supervisionandmanagement systemcoveringhospitalepartment （campus）andstaffconsolidate theresponsibilitysystem forideologicalwork，buildafullycleclosed-loopreventionandontrolsystemfocusingonsource，identification，otent process and back-end，and build a solid security barrier for network ideological security.

【Key words】 Self media; Standardized management; Communication risk prevention; Public hospital

《健康中国行动（2019-2030）》明确提出，应加快从“以治病为中心”向“以人民健康为中心”的理念转变，通过引导群众建立正确健康观，提高人民健康水平[1。（剩余8026字）