颠覆性创新视野下地理标志区域公用品牌建设研究

——以“普洱咖啡”为例

打开文本图片集

关键词区域公用品牌;颠覆性创新；地理标志；普洱咖啡

中图分类号S-9文献标识码A

文章编号 0517-6611（2025）21-0213-05

doi：10.3969/j.issn.0517-6611.2025.21.041

AbstractradioeolfidustrialompitiesasellaspoatgifodeglureAsacic sourceadvantagei’eCiyosructioft“u’f”galpublcandisdcietodstlloati zationofidustraltucurereaseinfes’icoeandpromotioofuralrevializatioTisarticleudatedteorpriplesof disruptivinovatidxplorsthitrisicelatiosptwndsptieioatiodtevelopentofeoalpublicasa inguponthesucesfulpracticsofVietam’sungNuyenLegendGroupinadvaningbrandconstructiontroughtechologialiotion customerexperceceentdsiessodelrasfoatiotsdyopodanteatedrategfrmeorktatodis ruptiveiovatiowithsuportivemeasures，imingtotrenghente“Pu’erofee”egioalpublicbandndpromotethehigualityde velopment of the Pu’er coffee industry.

Key WordsRegional public brand;Disruptive innovation;Geographical indication;Pu'er coffee

培育地理标志品牌，有效增强市场竞争力，为区域经济社会高质量发展提供坚实支撑。（剩余11352字）