太极拳文化传播的机理、效果及推进策略

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关键词：太极拳文化；5W理论；传播效果；推进策略

文章编号：1001-747X（2025）06-0740-012 文献标志码：A 中图分类号：G852.11

DOI：10.16063/j. cnki.issn1001-747x.2025.06.010

Research on the Mechanism， Effect and Promotion Strategy of Taijiquan Culture Dissemination

TAO Shuoxiu' ， MA Xiujie²，3

（1.Colegeof Physical Education，Chengdu University，Chengdu 610041，China;2.Schoolof Wushu，Chengdu Sports

University，Chengdu 610041，China；3.Chinese Guoshu Academy，Chengdu Sports University，Chengdu 610041，China） Abstract：Inresponsetothecurentresearchdeficiencyin Taijiquan culture thatemphasizesvaluedeclarationbutneglects empiricalassssment and mechanisticexplanation，this paperaims tosystematicall enhance the communication efectiveness of traditional Chinese sports culture.BasedonLasswell’scommunication theory，this paper constructsasystematic mechanism forthesubject，content，carrier，objectand efectof Taijiquanculturecommunicationandevaluates itspractical performance.Bycomprehensively aplying methods such as literature review，field investigation and empirical research，a communication efect evaluationsystem including 29 indicators inthree dimensionsoffamiliarity，preferenceandbehavioris constructed.Indexmeasurement andcomparativeanalysisarecariedoutin31provinces（autonomousregionsand municipalities）across thecountry.ThetheoverallcommunicatioefectofTaijiquanculture needs tobeimproved.This paper proposesstrategiessuch as improving the subject’squality，expanding content supply，integrating modern media，and promotingrefinedandsegmentedcommunicationfrom thefourlinksofcommunicationsubject，content，carierandobject.In thisprocess，acollaborativemechanismanalysisframeworkbasedonthe5Wtheoryandanationalcomparablecomprehensive communication efect indexhavebeenformed，providing theoretical supportandempiricalbasiswith generalization forhe communication research and policy practice of Taijiquan and other traditional Chinese sports projects.

Key words：Taijiquan culture；5W theory；communication effect；promotion strategy

党的二十届三中全会审议通过的《中共中央关于进一步全面深化改革推进中国式现代化的决定》聚焦建设社会主义文化强国，对深化文化体制机制改革作出部署，提出“必须增强文化自信，发展社会主义先进文化，弘扬革命文化，传承中华优秀传统文化”1]。（剩余15369字）