基于数据挖掘的新能源汽车用户感知研究

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Research on User Perception of New Energy Vehicles Based on Data Mining

ZENGRuochen1SHI Dingxin2 （1.SILC Business School， University， 2Ol8OO，China；2.SPDBank， 2OOl2O，China）

Abstract： Electric vehicle have shown explosive growth in recent years，but the growing electric vehicle industry has also led to many problems， such as uneven product quality and poor user experience. Therefore，in the increasingly competitive market， how to timely and accurately grasp the consumer demand，understand the consumer evaluation information on various aspects of the product，to bring better products and services for consumers is crucial. Traditional methods such as questionnaire surveys to obtain consumer demand and quality evaluation obviously can no longer meet the current needs. In this paper， the market information of electric vehicle was analyzed through data mining technology to explore user needs and pain points. The study finds that users’concerns about electric vehicle are mainly focused on cost-effectiveness，interior，space and other aspects.At the same time， the study also finds that users are generally more satisfied with the appearance of electric vehicle，and generally less satisfied with the comfort.

Key words： electric vehicle； data mining；user perception

0 引言

本文利用汽车网站中新能源汽车用户的在线评论，从消费者的角度出发，基于产品的不同维度获取用户评论。（剩余7125字）