国家体育消费试点城市"政策与体育企业新质生产力水平的相关关系

——基于空间双重差分模型的分析

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Abstract Using 44 representative sports enterprises listed on the Shanghai and Shenzhen A-share markets from2011 to 2O22 as the data sample，a spatial difference-in-differences model was employed to analyze the relationship between the“National Sports Consumption Pilot Cities”policyand the levelof new quality productive forces in sports enterprises..The empirical results reveal that，the policy helpssports enterprises in pilot cities increase their new-quality productive forces by 2.00% ，and it not only affects sports enterprises in pilot citiesbut also those in neighboring cities;this correlation remainsvalid after placebo tests and robustnes tests. Enterprise digital innovation servesasa partial mediator，accounting for 35.5% inthis correlation.Under the influence of this policy，the new-quality productivity of sample enterprises has difused from China's southeastern coastal areas to the western and northern regions， with an increasingly expanding geographical distribution range.These findings not only deepen understanding of new-quality productivity of sports enterprises，but also provide a basis for expanding the implementation scope of the“National Sports Comsumption Pilot Cities” policy and offer references for sports enterprises to enhance their market competitiveness.

Keywords sports industry; national sports consumption pilot cities; sports enterprises; new-quality productivity; spatialdifference-in-differencesmodel

习近平在2023年9月首次提出新质生产力的概念[1，在2024年中共中央政治局第十一次集体学习时强调，新质生产力是创新起主导作用，摆脱传统经济增长方式、生产力发展路径，具有高科技、高效能、高质量特征，符合新发展理念的先进生产力质态。（剩余20987字）