不带“纯素食”标签的植物性食品更受消费者青睐

Customers are more likely to buy plant-based foods when they are not labelled “vegan”， a study has found. The same is true with red-meat eaters’ choice.

More consumers prefer a plant-based diet which is thought to be more healthy and environmentally sustainable.

However， researchers have found that more people chose vegan foods if they were marketed differently.

Researchers from the University of Southern California conducted a national food choice experiment to determine how people respond to labels such as “vegan” and “plant-based” compared to “healthy”， “sustainable”， or “healthy and sustainable”.

In the study， presented at the Society for Risk Analysis 2023 Annual Conference in Washington DC， all participants chose between a food gift basket without meat and dairy and another with meat and dairy.

Participants were assigned one of the five labels for their meat and dairy free choice.

They found that only 20 percent participants chose the food basket without meat and dairy when it was labelled “vegan”， while 27 percent chose it when it was labelled “plant-based”. About 42 percent of participants chose the food basket without meat and dairy when it was labelled “healthy”， 43 percent chose it when it was marked “sustainable”， and 44 percent chose it when it was tagged “healthy and sustainable”.

Dr Patrycja Sleboda， assistant professor of psychology at City University of New York， said of the results： “This labelling effect was especially pronounced among individuals who identified as red-meat eaters and held across socio-demographic（社会人口的） groups.

“Thus， changing labels is a low-cost scalable（可扩展的） intervention for promoting healthy and environmentally sustainable food choices.”

（材料来自The Telegraph网站，有删改）

1. What does “red-meat eaters’ choice” refer to in Paragraph 1？

A. Red-meat eaters are more likely to buy food with meat and dairy.

B. Red-meat eaters are among the common customers for plant-based food.

C. Red-meat eaters prefer plant-based foods when they are not labelled “vegan”.

D. Red-meat eaters choose vegan foods more than the foods with meat.

2. The key reason for customers’ preference for a plan-based diet is _______.

A. that they have such a eating habit in daily life

B. that they think it good for health and environment

C. that they are offered advice by environmentalists

D. that they are encouraged to buy vegan food by experts

3. Based on the food choice experiment， what makes customers’ choice different？

A. The variety of the foods.

B. The label of the foods.

C. The benefits of the foods.

D. The amount of meat in the foods.

4. What can we learn from Patrycja？

A. The labelling effect is worth promoting.

B. Changing labels can reduce producing cost.

C. Label-changing intervention is costly.

D. Changing labels fool red-meat eaters more easily.

1. C。（剩余377字）