剪纸艺术在当代包装设计中的应用研究

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摘要：时代发展日新月异，非物质文化遗产的保护与传承的困境与机遇交错丛生。以民间剪纸艺术为例，分析其发展现状，探讨如何在设计中弘扬中华传统文化，寻辟创新发展新路径。以包装为出发点，分析剪纸艺术在现有设计中的应用，并融合新的元素寻觅新发展思路，将剪纸艺术以更多形式融入大众生活，促进传统文化传承与保护。

关键词：剪纸；包装设计；传统文化；创新融合

中图分类号：TB482 文献标识码：A 文章编号：1400 （2022） 08-0076-04

Research on the Application of Paper-Cut Art in Contemporary Packaging Design

WANG Jing， GU Cheng-yu（Hunan University of Technology Packaging Design Art College， Zhuzhou 412007， China）

Abstract： With the rapid development of The Times， the protection and inheritance of intangible cultural heritage is confronted with many difficulties and opportunities. Taking folk paper-cut art as an example， this paper analyzes its development status， discusses how to carry forward Chinese traditional culture in design， and finds a new path for innovative development. Taking packaging as the starting point， the paper cutting art is analyzed in the application of the existing design， and the integration of new elements， looking for new development ideas， the paper cutting art in more forms into the public life， to promote the inheritance and protection of traditional culture.

Key words： paper-cut； packaging design； traditional culture； innovation and integration

进入新时代，我国的社会矛盾已经转化为人们日益增长的美好生活需要和不平衡不充分的发展之间的矛盾。（剩余5010字）