社会资本对乡村旅游小微企业经营绩效的影响研究

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摘要：社会资本被认为是影响企业经营绩效的重要因素。小微企业是乡村旅游发展中最为活跃的新生力量，其经营绩效关系着乡村旅游的可持续发展。通过构建社会资本与乡村旅游小微企业的关系模型进行实证研究后发现：社会资本正向影响乡村旅游小微企业经营绩效，学习能力在二者之间起到中介作用。

关键词：社会资本 ;小微企业; 学习能力;经营绩效;乡村旅游

中图分类号：F276.3 文献标识号：A 文章编号：1003-4374（2022）01-0077-08

Research on the Influence of Social Capital on the Performance of Small and Micro Enterprises in Rural Tourism

Guo Luan 1， Fan Jin 2

（1.schooL of Business Administration， Guangxi University， Nanning， Guangxi 530004， China; Xi'an Siyuan University，Xi'an， Shanxi 710038，hina）

Abstract： Social capital is considered to be an important factor affecting business performance. Small and micro enterprises are the most active new force in the development of rural tourism， and the business performance is related to the sustainable development of rural tourism.Through the empirical research on the relationship model between social capital andsmall and micro enterprises in rural tourism ， it is found that social capital has a positive impact on the business performance ofsmall and micro enterprisesin rural tourism， and learning ability plays a mediating role between the two.

Key words： social capital， small and micro enterprises， learning ability， business performance， rural tourism

乡村旅游在促进农民增收、农业增效和农村经济社会全面发展等方面发挥着重要作用，是推进乡村振兴的重要途径。（剩余6432字）