基于工作过程导向的VI设计课程改革探究

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With teaching reform of VI design course as the research object， this article focuses on current situations and problems in the implementation of project-based teaching， probes into the influencing factors for the difficulties of teaching implementation， puts forward the teaching reform ideas based on the work process and in line with the characteristics of VI design course， and makes positive explorations for education and teaching of fostering high-quality technical and skilled design professionals in higher vocational colleges.

作為传播品牌形象最直接的方式，VI对于传播品牌经营理念、提高品牌知名度、塑造良好的品牌形象有着最直接的影响。（剩余4933字）

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