基于媒介融合的非遗品牌营销传播策略

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With technology as the basis， media convergence features the constantly expanding cooperation between a variety of media and the gradually enhanced interaction between audiences and media.Media convergence promotes the communication of intangible cultural heritage brands to change from inside out and from foundation to extensionat different levels.

互联网时代的来临，使得媒介融合呈现常态化的趋势，而品牌传播的固有模式同时面临机遇与挑战。（剩余3381字）