从“博物奇趣”看双IP合作

——上海博物馆青铜纹饰与迪士尼米奇的跨界融合

打开文本图片集

Shanghai Museum pioneers in innovation of cultural and creative products by making many efforts and attempts to bring its collectibles to life. In order to implement Several Opinions on Accelerating the Innovation and Development of Cultural and Creative Industries in Shanghai City， advance the pilot work of cultural and creative product development and explore the possibilities of “Made in Shanghai and Created in Shanghai”， cultural and creative product team of Shanghai Museum actively seeks after independent breakthroughs.

博物馆文创是从馆藏IP元素选择到深化演绎的过程；双品牌联名，是从两个创作团队的灵感碰撞到理念统一、导向把控的过程。（剩余4176字）