联合Kano模型与眼动测定的车载虚拟仪表可识别性设计与评价

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中图分类号：U463.7 文献标志码：A文章编号：1006-0316（2025）06-0023-08

doi ：10.3969/j.issn.1006-0316.2025.06.004

Recognizability Design and Evaluation of In-Vehicle Virtual Instrument Based on Kano Model and Eye-Tracking Measurement

WANG Kaiming， WANG Zihao， ZUO Hongliang， XI Le（School of Art & Design， Henan University of Science and Technology，Luoyang ， China）

Abstract ： In viewof the recognizabilityof in-vehiclevirtual instruments，different automotiveinstrument interfaces areinvestigated，and four different instrument interface layouts are summarized.Eye-tracking measurement and Kano model areemployed to evaluate the recognizabilityof diffrent types of instrument interface schemes.The Kano model is used to construct the questionnaire to compare and analyze different design atributes according to users’actual experience，so as to understand users’preference for the design elements of the automotive instrument interface.Eye-tracking measurement is adopted to trace the visual atention ofdifferentiated interface elementdesign，and Theeye-tracking dataand Kanoevaluation resultsare jointlyanalyzed to compensate for the difference inuser preference measured by the experiment，which reflects the influence of interface elements of the automotive virtual instrument on drivers.Based on the findings， optimization of the design and recommendations are put forward. The results show that the combination of subjectiveand objective research methods can be applied to product verification and evaluation in the development process of in-vehicle virtual instruments，providing insights into the recognition efficiency of interface elements.This method can be used for the recognizability evaluation of instrument interface design. Key words ：virtual instruments interactive interface ;Kano mode ieye-tracking measurement ；recognizability

随着汽车智能化时代的到来，车辆信息化交互界面是当前设计开发的重点。（剩余7871字）