阅读推广服务优化研究

——由IFLA报道的阅读推广实践案例引发的思考

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[摘 要] 2020年国际图联推出世界上多个国家阅读推广服务报道，提供20多个国家阅读推广活动实践案例。这些实践案例形式多样，揭示国外阅读推广注重提升用户数字化技能、多样化推广平台综合应用、创新传统阅读推广线下服务和行业协会指导作用进一步凸显的特征，为我国阅读推广服务开展提供借鉴和启发。

[关键词] 国际图联 阅读推广 实践案例 服务思维

[中图分类号] G235 [文献标识码] A [文章编号] 1009-5853 （2022） 03-0074-07

Research on Optimization of the Reading Promotion Service：Reflections on Reading Promotion Practice Cases Reported by IFLA

Zhang Zemei

（Library of Dalian University of Foreign Languages，Dalian，116044）

[Abstract] IFLA brought many reading promotion service reports in the deferent country all of the world， and there were a lot of reading promotion practical cases more than 20 countries in 2020. These practical cases had various forms， and revealed the characteristics of foreign reading promotion， such as improving users’digital skills， the comprehensive application of the promotion platform， innovating the offline service of traditional reading promotion and further highlighting the guiding role of the industry association. These reading promotion practical cases provided the reference and inspiration for the development of the reading promotion service in China.

[Key words] IFLA Reading promotion Practical case Service thinking

1 引 言

2021年9月国家新闻出版署启动了“2021年全民阅读优秀项目推介”活动[1]，再一次以项目的形式推进阅读推广服务广泛和深入地开展。（剩余8802字）