乡村振兴视域下农村电商发展路径研究

——以临沂市为例

摘  要：农村电商的发展，带动农产品销售和农民致富，但在物流、人才、品牌建设方面存在的问题制约着农村电商的进一步发展。该文以临沂市为例，对农村电商发展的困境进行分析，并给出相应的对策。

关键词：农村电商；电子商务；农村物流；农村电商人才；农产品品牌

中图分类号：F327        文献标志码：A          文章编号：2096-9902（2023）16-0121-04

Abstract： The development of rural e-commerce has driven the sales of agricultural products and the prosperity of farmers， but the problems in logistics， talent， and brand construction have hindered the further development of rural e-commerce. This paper takes Linyi City as an example to analyze the difficulties in the development of rural e-commerce and provide corresponding countermeasures.

Keywords： rural e-commerce; e-commerce; rural logistics; rural e-commerce talents; agricultural products brand

在国家提倡乡村振兴战略的大环境下，农村电子商务发挥着重要的作用。（剩余6550字）