以“短视频+直播”模式探索电商助农问题及对策

摘要：在国家政策保障、政府推动、平台支持下，智能手机成了“新农具”、直播成了“新农活”、一批带货主播们成了“新农人”。文章通过实例分析探索直播电商助农发展趋势存在的问题及实施路径，为推动农村电商高质量发展、赋能乡村振兴提供借鉴及启示。

关键词：短视频；直播；电商；乡村振兴

doi：10.3969/J.ISSN.1672-7274.2023.08.057

中图分类号：F 32，TN 929.53，TP 393.4        文献标志码：A         文章编码：1672-7274（2023）08-0-03

"Short Video + Live Broadcast" Explores the Problems and Countermeasures of e-Commerce to Help Farmers

ZHENG Zhongxiu

（Huanggang Vocational and Technical College， Huanggang 438002， China）

Abstract： With national policy guarantee， government promotion and platform support， smart phones have become the "new farm tools"， live streaming has become the "new farm work"， and a batch of streamers have become the "new farmers".This paper delves into the current issues and implementation paths of live streaming e-commerce to aid agriculture and its development trajectory， providing both a reference and motivation to foster the highest caliber of rural e-commerce and to foster rural revival.

Key words： short video live， e-commerce， rural revitalization

随着科技的日新月异，农副产品直播带货已经变得越来越普遍[1]，它不仅有利于提升消费者的购买欲，而且还能够有效地推动乡村经济的可持续增长。（剩余4821字）