公共图书馆线上活动效果的影响因素及优化策略研究
——以南京图书馆历史文献推广类活动为例
摘 要 论文介绍了目前公共图书馆线上活动种类和平台,以南京图书馆历史文献推广类活动的实践为例,分析公共图书馆线上活动存在的若干问题。在问题反思的基础上,寻绎影响线上活动效果诸因素并探讨活动效果优化策略。
关键词 公共图书馆;线上活动;历史文献推广
分类号 G252
DOI 10.16810/j.cnki.1672-514X.2023.08.004
Influencing Factors and Optimization Strategies of Online Activities in Public Libraries: Taking Nanjing Library’s Activities on the Promotion of Historical Literature as an Example
Zhang Xiaozhong
Abstract This paper introduces the types and platforms of online activities in public libraries, and takes the practice of historical literature promotion activities in Nanjing Library as an example to analyze several problems in online activities in public libraries. On the basis of problem reflection, identify the factors that affect the effectiveness of online activities and explore optimization strategies for activity effectiveness.
Keywords Public library. Online activities. Promotion of historical literature.
0 引言
线上活动一般是指利用互联网技术所举办的活动。(剩余8550字)