社会规范、环境认知与食用菌种植户废弃菌袋回收行为分析

——基于福建省古田县调研数据

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中图分类号： F323.22 文献标志码： A 文章编号： 1673−5617 （2025） 01−0045−09

Analysis of Social Norms， Environmental Cognition， and Waste Mushroom Growing Bag Recycling Behavior among Edible Fungi Farmers Based on Survey Data from Gutian County， Fujian Province

FANG Ping-ping1，SU Bao-cai1，LIN Chun-tao2

（1. College of Rural Revitalization， Fujian Agriculture and Forestry University， Fuzhou， Fujian 350002， China；2. School of Business Administration， Fujian Business University， Fuzhou， Fujian 350002， China）

Abstract： 【 Objective/Meaning】 This study aims to investigate the influence mechanism of social norms and environmental cognition on the waste mushroom bag recycling behavior of edible mushroom growers， with the objective of promoting the green transformation of the edible mushroom industry and contributing to rural industrial revitalization. 【Methods/Procedures】 Utilizing field survey data from 284 edible mushroom growers in Gutian County， Ningde City， Fujian Province， collected in July 2024， this study employs a binary logit model to comprehensively analyze the impact of social norms （including descriptive and injunctive norms） and environmental cognition （encompassing dimensions of environmental publicity， concern， and awareness） on waste mushroom bag recycling behavior. Additionally， the moderating role of environmental cognition on the relationship between social norms and recycling behavior is examined. 【Results/Conclusions】 The findings indicate that social norms significantly promote recycling behavior， with descriptive norms being more effective. Environmental cognition positively influences recycling behavior， particularly in terms of environmental concern and awareness. The moderating effect of environmental cognition is primarily observed in the pathway through which injunctive norms influence recycling behavior. Based on these results， it is recommended to enhance the guidance of social norms， strengthen environmental education and publicity， improve relevant policies and regulations， and optimize the recovery system for waste mushroom bags.

Key words： social norms； environmental cognition； edible mushroom growers； waste bag recycling behaviour； sustainableagriculture

随着我国农业产业的蓬勃发展，食用菌产业规模持续扩张，由此带来的环境问题不容忽视。（剩余10457字）