农产品电商生态系统构成、特征及演化路径研究

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摘要：基于农产品电子商务发展的实际情况，利用商业生态系统理论分析农产品电商生态系统的组成结构，明确农产品电商生态系统的特征，分析农产品电商生态系统的初创阶段、扩张阶段、成熟阶段和衰落重构阶段的演化路径，进而从商业生态系统角度提出加快农产品电商发展的具体建议。

关键词：农产品电商；商业生态系统；演化路径

中图分类号：F713         文献标识码：A

文章编号：0439-8114（2023）02-0128-06

DOI：10.14088/j.cnki.issn0439-8114.2023.02.024 开放科学（资源服务）标识码（OSID）：

Research on structure， features and the evolution path of

agricultural product e-commerce ecosystem

WANG Xu-lei

（College of Management/Rural Industry Research Center， Qingdao Agricultural University， Qingdao  266109， Shandong，China）

Abstract：Based on the actual situation of the development of e-commerce for agricultural products， the composition and structure of e-commerce ecosystem for agricultural products were analyzed by using the theory of business ecosystem， the characteristics of e-commerce ecosystem for agricultural products were clarified， the evolution path of agricultural product e-commerce ecosystem in its initial stage， expansion stage， mature stage and decline and reconstruction stage was analyzed， and then specific suggestions to accelerate the development of agricultural product e-commerce from the perspective of business ecosystem were put forward.

Key words： agricultural product e-commerce； business ecosystem； evolution path

农产品电子商务的发展不仅有利于降低农产品流通成本，增加农民收入，而且有利于引导农民准确了解市场需求，进行按需生产，实现农业的转型升级。（剩余8982字）