基于SWOT分析视角的农村老年群体数字反哺现象

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摘要：通过SWOT分析法探讨农村老年群体数字反哺模式的优势与劣势，从外部因素入手剖析面临的机遇与威胁。构建推动数字反哺运行的高效发展战略框架，并充分发挥政策的带头作用，增加农村老年群体数字反哺意愿，提升其数字素养，改善适老化社会氛围。

关键词：乡村振兴；数字反哺；农村；老年群体

中图分类号：D669.6         文献标识码：A

文章编号：0439-8114（2023）02-0111-05

DOI：10.14088/j.cnki.issn0439-8114.2023.02.021 开放科学（资源服务）标识码（OSID）：

Research on digital back-feeding of rural elderly groups based on SWOT analysis

KONG Ya-ru， WANG Xiao-hang， FENG Meng

（School of Public Administration， Hohai University， Nanjing  211100， China）

Abstract： Through SWOT analysis， this paper discussed the advantages and disadvantages of the digital back-feeding model for the rural elderly groups， and analyzed the opportunities and threats from the external factors. The aging social atmosphere could be improved by building an efficient development strategic framework to promote the operation of digital back-feeding， giving full play to the leading role of the policy， increasing the willingness of the rural elderly groups to digital back-feeding， and enhancing their digital literacy.

Key words：rural revitalization； digital back-feeding； rural areas； elderly groups

党的十九届六中全会将工作重点放在巩固拓展脱贫攻坚成果、抓好乡村振兴等方面。（剩余7319字）