打造全国旅游精品“自然国心”鸡心岭旅游品牌的探析

摘要：在介绍“自然国心”鸡心岭旅游品牌形成的基础上，分析打造全国旅游精品“自然国心”鸡心岭旅游品牌存在的问题，并且提出携手共建“自然国心”鸡心岭4A级景区;齐心构建“自然国心”鸡心岭旅游通道;联手推动“自然国心”鸡心岭融入全国旅游大区域等对策。

关键词：自然国心;鸡心岭;旅游品牌;全国精品;探析

中图分类号：F590         文献标识码：A

文章编号：0439-8114（2022）12-0160-07

DOI：10.14088/j.cnki.issn0439-8114.2022.12.032 开放科学（资源服务）标识码（OSID）：

Analysis on creating national tourism products of Jixinling tourism brand of

“Natural National Heart”

ZHAO Lin-long

（Ankang University/Research Center for Rural Revitalization in Southern Shaanxi，Ankang  725000，Shaanxi，China）

Abstract：On the basis of introducing the formation of Jixinling tourism brand of “Natural National Heart”， the existing problems in building Jixinling tourism brand of “Natural National Heart” were analyzed， and some countermeasures were put forward such as Jointly building “Natural National Heart” Jixinling 4A scenic spot; working together to build “Natural National Heart” Jixinling tourism channel; working together to promote the integration of “Natural National Heart” Jixinling into the national tourism region.

Key words： Natural National Heart; Jixinling; tourism brand; Chinese boutique; analysis

鸡心岭“国心”[1]是根据鸡心岭作为陕西省镇坪县、湖北省竹溪县、重庆市巫溪县交界的大巴山中之特殊点，其为西北、华中、西南三大区域的交汇点，构成中国陆地版图神奇的“自然国心”（“自然国心”是创意的旅游人文品牌，不是自然科学中的“大陆地理中心”）。（剩余11824字）