民俗文创产品的叙事性设计探索

——以上海阿婆茶为例

打开文本图片集

Shanghai Qingpu Grandma Tea is not only a carrier oftea culture， but also carries rich  customs and traditions.This article explores how narrative design can be appliedto folk cultural and creative products to protect andinherit folk culture. The article takes Shanghai  GrandmaTea as an example to analyze design strategies fromthree aspects： narrative theme， structural setting， andimage design. By exploring the cultural connotations ofGrandma tea and  combining modern design concepts， wecreate products with traditional charm and contemporarycharacteristics. In the future， narrative design will playa greater role in folk  cultural and creative products，bringing opportunities for the inheritance and innovationof folk  culture.

序言

随着经济的快速发展和人民生活水平的显著提高，公众对于文化产品的消费需求日益增长，对产品所蕴含的文化意蕴和精神价值的关注也愈发显著。（剩余2679字）