基于数据驱动的居民垃圾分类激励行为模型

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中图分类号：C8

文献标识码：A

Abstract：To explore the driving effect of incentive mechanisms on residents' enthusiasm for participating in garbage classification，this article is based on empirical data analysis of garbage classification in multiple communities. Using the RFM model，it quantifies residents' enthusiasm for participating in garbage classification and categorizes user value. Based on this，a multi-agent simulation model of user value transformation is established around subjective norms，classification knowledge，and classification attitudes. The results show that residents' enthusiasm for garbage disposal is influenced by subjective norms； there is a positive correlation between classification knowledge，classification attitudes，and residents' enthusiasm for garbage disposal.

Keywords：RFM model;garbage classification；individual behavior;ABM

0 引言

国家经济高速发展伴随着不断增加的垃圾[1]，垃圾分类是有效应对垃圾问题的一种行之有效的手段。（剩余11409字）