体育精神视域下体育消费的概念重构

打开文本图片集

中图分类号：G80-05 文献标识码：A 文章编号：1007-323X（2025）04-0117-12

The Concept Reconstruction of Sports Consumption： Constraint Conditions Based on Sports Spirit and a Multidisciplinary Integration Perspective

ZHANG Wet ;I，2 ， CHEN Qian- lil ， CHEN Yu-sheng， TAN Yu-ying4 （1.GuangdongUniversityofFaneandEconomis，GuangzouO；.TsigaUniversityeijgo84，Cina；3.PublcUli Technician Collge，Guangzhou 980o012，China；4.Jinan University，Guangzhou 510632， China）

Abstract： Based on the background of building China into a sports power， this paper systematically combs the academic evolution and practical challenges of the concept of sports consumption， and reveals the logical dilemmas of the traditional "narrow-broad" binary division framework in narrowing，generalization and the definition of public good attributes. By analyzing the characteristics of sports consumption such as high-level needs，diversified forms，and public - private mixed nature，and combining the trend of integration of emerging formats and technology， this paper proposes a concept reconstruction framework with the core constraint condition that the whole process of "motivation - behavior - utility" conforms to the sports spirit. The framework emphasizes that sports consumption needs to meet the three-level standards of motivation （sports participation orientation）， behavior （sports practice transformation） and utility （sports value realization），and verifies its effectiveness in excluding non - sports motivation consumption and defining public good payment disputes through cases. The study provides an interdisciplinary integration perspective for the theoretical innovation and practical development of sports consumption in the new era，and helps to achieve the goal of high - quality development of the sports industry.

Keywords： sports consumption; concept reconstruction; sports spirit; motivation-behavior-utility framework

党的十九届五中全会和《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》[2]（以下简称为《“十四五规划”》）确立了2035年建成体育强国的远景目标，为新时代中国特色社会主义体育事业的高质量发展提供了基本遵循。（剩余19430字）