“苏超”启示录

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“苏超"赛事将城市文化基因深度植入竞技场景,通过吉祥物、助威口号等载体,将历史、美食、民俗转化为可感知的文化IP。这种“赛场即是秀场"的巧妙设计,使足球成为地域文化的立体展演平台。“苏超”短时间内火爆出圈,成为一种现象级赛事,为国内体育赛事乃至城市发展带来诸多启示。

The "Su Super League" deeply implants the city's cultural genes into the competitive scene, and transforms history, food, and folk customs into perceptible cultural IP through carriers such as mascots and cheering slogans. This ingenious design of "the stadium is the show"makes football a three-dimensional performance platform for regional culture. The "Su Super League" became popular in a short period of time and became a phenomenal event, bringing much inspiration to domestic sports events and even urban development.

苏超”打破了职业联赛的高门槛,让各行各业、不同年龄的人都能参与其中,真正实现了“全民足球”,拉近了大众与足球的距离,成为能够激活地域文化、促进城市发展的“超级连接器”。(剩余21257字)

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