Taste or Healthfulness? How Does Your Brain Decide Which One to Choose?大脑选择食物时,美味和健康之间的较量

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You dash into a convenience store for a quick snack, spot an apple and reach for a candy bar instead. In fact, poor self-control may not be the only factor behind your choice. That’s because our brains process taste information first, before factoring in health information, according to a study from Duke University in the US.

“People all over the world spend billions of dollars every year on diet products, yet most people fail when they attempt to diet,” said study co-author Scott Huettel, a professor of psychology and neuroscience at Duke. “Taste seems to have an advantage that sets us up for failure.”

For many individuals, health information enters the decision process too late (relative to taste information) to drive choices toward the healthier option.

A paper, which appears in Nature Human Behavior, described the advantage taste has over healthfulness in the decision-making process.

你快步走进一家便利店,想买点零食充饥,你发现货架上有苹果,但最后却选择了糖果。(剩余3385字)

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