At-home Services Find Traction among the Youth

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上门服务受年轻一代热捧

Door-to-door (DTD) services have shifted from a luxury use pattern to a routine consumption mode in China.

Consumers, especially the younger generation, are becoming increasingly open to ordering such services, which in turn is generating new business growth points.

“Door-to-door wardrobe organizing has experienced explosive growth since 2021. Till now, the number of post-1995 consumers increased by nearly 20 percent, among which many have become our regular customers for whom we offer services every quarter,” said Guo Xixi, a wardrobe organizer. “Young customers spend between 10,000 yuan and 50,000 yuan in organizing wardrobes every year.”

“Two years ago, our core customers were those with higher salaries. Now, demand from the middle-income group has surged.”

Zhang Xinyuan, secretary-general of Co-Found think tank, said, “With the help of the Internet and smart devices, various services are delivered straight to consumers, offering a better user experience.”

Su Yuanyuan, a post-1995 employee in Beijing, said DTD services have brought great convenience and a sense of well-being to her life.

在中国，上门服务已经从一种高端服务转变为日常消费模式。（剩余1775字）