上海非遗老字号的传承发展与创新设计

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This article explains the opportunities and development situations of time-honored intangible cultural heritage brands in Shanghai， and proposes the innovative paths of intangible cultural heritage brands in terms of core cultural design， modern life design， industrial chain organization design and other aspects.

非遗和老字号都是中华优秀传统文化的组成部分，两者均具有历史悠久、认知广泛、非物质性等特征，也存在属性和形式上的差异。（剩余4758字）