数智时代出版业内容与技术的主导权竞争研究

中图分类号］ G230 ［文献标识码］A [文章编号]1009-5853（2025）06-0005-09

Research on the Competition for Dominance between Content and Technology in the Publishing Industry in the Digital Intelligence Era

Wang Shuo Zhang Dawei

（School of Journalism，Fudan University，Shanghai，200433）

[Abstract]The publishing industry widely anticipates that Al willempower traditional publishers toachieve digital transformation.Yet this technologicaloptimism obscures the unequal distribution of benefitsand the struggle for dominance triggered by the entry of diverse stakeholders—led bytechnology companies—into the publishing sphere.Drawing on the theoretical framework of sphere transgressions，this study critically examines how technology companies erode the autonomy of publishing，leveraging their technological advantages.Their transgressions have evolved from content distribution to content gatekeepingand ultimately to content production， shifting from peripheral intervention to deep structural reshaping of the industry. Under the prevailing discourse of“digital-inteligent empowerment”，publishers face increasing dependence on tech companies，a redefined industrial logic，and a crisis of dominance-becoming the “nourishment”for technological expansion and the“scaffold”for their own displacement.To address these risks，the study recommends establishing fair benefit-sharing mechanisms among stakeholders，strengthening the coordinating role of publishing associations，and initiating “counter-transgressions”strategies that leverage publishers’content resources.

[Key words] Publication integration AlGC Sphere transgressionsDominance

1引言

随着数智技术发展，出版产业的生态结构正经历着前所未有的系统性变革。（剩余13238字）