可供性视角下NFT对数字出版的型构

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[摘 要] 从可供性理论视角出发,认为NFT具有的信息可供性、连接可供性与行动可供性型构了数字出版领域中的生产、流通与消费环节。在元宇宙需求和我国文化数字化的战略导向下,NFT在未来数字经济的发展中发挥着重要的基础性作用。

[关键词] NFT 可供性 数字出版 型构

[中图分类号] G237 [文献标识码] A [文章编号] 1009-5853 (2023) 01-0026-09

The Configuration of Digital Publishing by NFT from the Perspective of Affordance

Xie Huwei Song Jinchao Jian Ziqi

(School of Journalism and Communication, Wuhan University, Wuhan, 430072)

[Abstract] From the perspective of Affordance theory, this paper argues that the affordances of information production, connection, emotion and action of NFT can configurate the production, circulation and consumption process of digital publishing industry in the new era. Under the demand of the metaverse and the strategic guidance of China’s cultural digitalization, NFT plays an important and fundamental role in the digital economy.

[Key words] NFT Affordance Digital publishing Configuration

1 相关概念

1.1 NFT:非同质化的数字资产

NFT全称为Non-Fungible Token,通常被译作非同质化通证,实质是区块链网络里具有非同质化特点的可信数字权益凭证,是一种由智能合约创建、维护和执行,可在区块链上记录和处理多维、复杂属性的数据对象[1]。(剩余12410字)

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