沙雅县农户参与农村电子商务存在的问题与对策

摘  要：在新发展理念的指引下，农村商业模式拥有了创新驱动，电子商务交易活动日渐频繁，交易规模不断壮大，成为“三农”腾飞的重要引擎。该文将以沙雅县为例，简要分析沙雅县农村电子商务的发展现状，指出沙雅县农户参与农村电子商务存在的问题，并提出相应的对策，以期助力当地的农村电子商务大发展。

关键词：沙雅县;农村电子商务;农户参与;乡村振兴;信息技术

中图分类号：F724.6      文献标志码：A          文章编号：2096-9902（2022）19-0082-03

Abstract： Under the guidance of the new development concept， the rural business model has been driven by innovation， e-commerce transactions have become more frequent， and the transaction scale has continued to grow， which has become an important engine for the take-off of "agriculture， rural areas and farmers". This paper will take Shaya County as an exemplar to briefly analyze the development status of rural e-commerce in Shaya County， point out the problems existing in the participation of farmers in rural e-commerce in Shaya County， and put forward corresponding countermeasures， in order to help the development of local rural e-commerce.

Keywords： Shaya County; rural e-commerce; farmers' participation; rural revitalization; information technology

随着计算机互联网领域中各项技术的成熟应用，信息技术产生的强大生命力与发展力，逐步开始在农业现代化发展中有所体现。（剩余4994字）