共享住宿中居民领地行为对游客负面口碑传播的影响：基于心理逆反视角

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中图分类号：F592 文献标志码：A 文章编号：1673-5072（2025)05-0534-09

TheInfluence ofHost Territorial Behavior on Tourists’ Negative Word-of-Mouth in P2P Accommodations : Based on the Psychological Reactance Perspective

NI Zhen-dong,CHENG Xiao-jing,LIN Bao-min (School of Cultural Tourismand Public Administration,Fujian Normal University,Fuzhou Fujian 35ooo,China)

Abstract:Research on host teritorial behavior has become a focal point in academia.However,existing studies have focused on the relationship between host teritorial behavior and tourists’on-site behavior,overlooking the sustained negative impact of host territorial behavior on tourists’ post-visit behavior.From a psychological reactance perspective,this study employed SPSS 25.0,Mplus 8.0 and fsQCA 4.0 to investigate 512 samples through structural equation modeling and fuzzy-set qualitative comparative analysis. Our findings reveal that host territorial behavior positively affects tourists’ negative word-of-mouth behavior.Furthermore,psychological reactance mediates the positive relationship between host teritorial behavior and tourists’ negative word-of-mouth behavior.Trait mindfulness negatively moderates two efects including the positive effect of host teritorial behavior on psychological reactance and the mediating effct of psychological reactance on the relationship between host teritorial behavior and tourists’negative word-of-mouth behavior.These insights contribute to avoiding negative word-of-mouth behavior among tourists in P2P accommodation,as well as creating homestay enterprises with shared spaces between hosts and guests.

Keywords:host teritorial behavior;tourists’negative word of mouth behavior;trait mindfulness; psychological reactance ; psychological reactance theory

随着Web3.0时代的到来,共享经济作为一种颠覆性的商业模式在全球迅速蔓延,共享住宿行业迅速兴起。（剩余14894字）