绿色购买行为激励研究现状及对服装领域的启示

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中图分类号：TS941.79；F063.2 文献标志码：A DOI：10.13338/j.issn.1006-8341. 2025.03.012

Abstract To address the issue of low consumer enthusiasm for purchasing green apparel，we conducted a visual analysis of publication trends，regional cooperation，keyword co-occurrence，and other aspects of research literature on green purchasing behavior incentives based on data from the Web of science and CNKI databases. This analysis reveals the current state and future trends in the field，offering valuable insights into further research on green clothing purchase incentives. The findings indicate that the overall number of published papers in this area is limited，with a notable deficiency in clothing-specific research and a lack of international collaboration. Future research should expand the subject field， leverage cuting-edge technologies to enhance transparency in green garment information，explore consumers' internal psychological mechanisms， focus on emotional needs，and implement a combination of economic and non-economic incentives. Besides，the integration of artificial inteligence technology is essential to propel research and practice in green garment purchase incentives. The results provide a significant academic reference and theoretical foundation for in-depth studies and practical applications of green garment purchase incentives in the domestic apparel sector，contributing to the sustainable development of the textile and garment industry.

Keywordsgreen purchasing behavior;green garment;incentives

0 引言

时尚行业日新月异的发展推动了纺织服装行业的快速增长，但同时也使得环境污染和资源浪费形势日益严峻，目前纺织服装行业已成为全球污染和浪费最严重的行业之一[]。（剩余21143字）