海洋新污染物治理政策的公众偏好研究
——基于选择实验法
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中图分类号：P74；X55
文献标志码：A
文章编号：1005-9857（2026）04-0120-12
Public Preferences for Marine Emerging Contaminants Governance Policies: Based on a Choice Experiment
ZHANG Shengyu 1 , SHAN Jingzhu 2 , LI Jingmei 1,2
(1. School of Economics, Ocean University of China, Qingdao 266100, China;
2. Institute of Marine Development, Ocean University of China, Qingdao 266100, China)
Abstract: Marine emerging contaminants pose a new environmental risk to marine ecosystem health and public safety; therefore, the effectiveness of their governance largely depends on the public's understanding of and preferences for relevant policies. To systematically identify how the public makes trade-offs between different governance pathways and policy objectives, this study utilizes Qingdao, Shandong Province, as a case study and designs policy scenarios based on a choice experiment. Multinomial Logit and Random Parameter Logit models are employed to analyze public preferences for various governance policy combinations. Specifically, the study focuses on public trade-offs along the full-chain “source-process-end-of-pipe” governance pathway, as well as the balance between efficiency and equity. The results indicate that the public generally prefers proactive governance measures, with preferences for policies at different stages ranking as follows: source control, end-of-pipe treatment, process control. Furthermore, equity is valued significantly more than efficiency. Heterogeneity analysis further reveals that respondents with higher incomes, larger household sizes, and prior participation in environmental protection activities exhibit a stronger willingness to support marine emerging contaminant governance. The findings provide important micro-level evidence for building a policy framework for marine emerging contaminants governance.
Keywords: Marine emerging contaminants; Governance preference; Equity; Efficiency; Choice experiment
0 引言
新污染物是指排放到环境中的具有生物毒性、环境持久性、生物累积性等特征，对生态环境或者人体健康存在较大风险，但尚未纳入管理或者现有管理措施不足的有毒有害化学物质[1-2]。（剩余20825字）
