文旅融合视角下上海红色文化传播路径研究

文本信息：张梦含，李勇，蒋亚文. 文旅融合视角下上海红色文化传播路径研究 [J]. 文化创新比较研究，2026，10（16）：111-114.

Research on the Dissemination Path of Shanghai red Culture From the Perspective of Cultural and Tourism Integration

关键词：文旅融合；红色文化；文化传播；文旅发展；红色资源；传播路径

中图分类号：G127.51 文献标志码：A 文章编号：2096-4110（2026）16-0111-04

DOI: 10.26991/j.cnki.issn2096-4110.2026.16.028

Abstract: The integration of culture and tourism has opened up a brand-new development path for the dissemination of red culture. As the birthplace of the Communist Party of China, the cradle of the great Party-building spirit and the origin of the original aspiration, Shanghai boasts profound and exclusive red historical and cultural resources with enormous potential for the development of red cultural tourism. Currently, the dissemination of Shanghai’s red culture is confronted with prominent practical dilemmas, including unbalanced communication subjects, insufficient exploration of spiritual connotations, monotonous communication forms, and inadequate interactive communication effects, which restrict the communication efficiency of red culture and the high-quality development of the red cultural tourism industry. From the perspective of cultural and tourism integration, this paper focuses on the realistic predicaments of Shanghai red culture communication. It proposes targeted optimization strategies featuring multi-subject collaboration, in-depth connotation exploration, innovative communication modes and digital empowerment. The research aims to resolve the key bottlenecks in Shanghai red culture dissemination, activate the contemporary value of red cultural resources, and promote in-depth integration and synergistic development between red culture communication and the cultural and tourism industry.

Key words: Cultural and tourism integration; Red culture; Cultural communication; Cultural tourism development; Red resources; Communication path

基金项目：2025年上海市教育科学研究项目“美育视阈下航运思政课程教学探索”（C2025022）

作者简介：张梦含（2001—），女，河南商丘人，硕士，研究方向：思想政治教育。（剩余6622字）