跨文化传播视域下时代文化媒介化传播研究

Research on the Mediatized Communication of Contemporary Culture from the Perspective of Cross-Cultural Communication

LING Xi

中图分类号：G125 文献标志码：A 文章编号：2096-4110（2026）16-0075-04

DOI：10.26991/j.cnki.issn2096-4110.2026.16.019

Abstract: In the current era where globalization and digital technology are deeply intertwined, media has become a key force in reshaping the pattern of cultural communication and expanding the boundaries of cultural exchange. Cross cultural communication is no longer limited to the traditional one-way output mode, but is moving towards a new trend of multi-subject interaction and multi-dimensional scenario integration, building a global cultural communication network. The continuous upgrading of media technology has broken the temporal and spatial limitations of cultural dissemination, built a convenient bridge for the exchange and mutual learning of different civilizations, and presented new features in content presentation, dissemination paths, and audience reach. This article is based on the communication context of the mediatized era, with cross-cultural communication as the research core. It deeply analyzes the empowering value and practical logic of media on cultural communication, and sorts out its core characteristics and internal laws. The focus is on exploring practical paths to optimize the effectiveness of cross-cultural communication, proposing targeted strategies from four dimensions: content innovation, technological empowerment, audience empathy, and ecological construction, promoting value resonance among different cultures in communication and interaction, and helping cross-cultural communication develop towards a more efficient, inclusive, and dynamic direction, providing theoretical and empirical support for building a diverse and symbiotic global cultural pattern.

Key words: Cross-cultural communication; Mediatized Era; Cultural exchange; Communication path; Technological empowerment; Cultural resonance

中华文化是中华民族的精神瑰宝，也是世界文明的重要组成部分。（剩余6029字）