消费升级背景下的彩妆包材设计策略研究

打开文本图片集

摘要：面对消费升级的形势，彩妆包材需要顺应形势满足和引导消费者享受型和发展性的消费需求。通过对彩妆行业的发展趋势、发展现状研究以及对新生代消费群体的消费特征进行分析总结。以彩妆产品案例进行论述，提出满足新生代消费群体审美、体验以及精神需求的彩妆包材设计策略，使得彩妆产品紧跟时代的潮流。

关键词：彩妆产品包材设计消费升级消费需求新生代消费群体

中图分类号：TB472文献标识码：A

文章编号：1003-0069（2021）09-0026-03

Abstract： Under the situation of consumption upgrading，cosmetic packaging need to adapt to the situation to meet and guide consumers' enjoyable and developmental demands. Through the analysis and summary of the development trend and status of the cosmetics industry，as well as the consumption characteristics of the new generation of consumer groups，this paper proposed some cosmetic packaging design strategies that meet the aesthetic，experience and spiritual needs of the new generation of consumer groups by discussing some cases of cosmetic products in order to make cosmetic products follow the times trend.

Keywords： Cosmetic productsPackaging designConsumption upgradingConsumer demandThe new generation consumer group

引言

包材在工业生产、流通及消费等各个环节里都扮演着极其重要的角色，好的包材设计不但能够极大地提升彩妆产品的商业价值，并且还能凸显其使用价值。（剩余7334字）