摘要：巧克力是相对特殊的典型糖果食品。我国巧克力市场发展迅速且未来潜力巨大,但目前国外品牌在市场占据明显优势。本文对中外巧克力品牌的优劣势进行比较，从产品、价格、分销渠道、促销四个方面，归纳出针对我国本土巧克力品牌的营销策略启示。
关键词：巧克力 市场 优劣势 品牌 营销
Chinese and foreign chocolate brand superior inferiority comparison and marketing countermeasure enlightenment
Zhou Jun
Abstract:The chocolate is relatively special typical candy food.Our country chocolate market development is rapid,and the future potential will be huge,but present overseas brand in market hold obvious superiority.This article carries on the comparison to the Chinese and foreign chocolate brand’s superior inferiority,from the product,the price,retails the channel,to promote sales four aspects,the induction removes the acupuncture needle to our country native place chocolate brand marketing strategy enlightenment.
Keywords:Chocolate Market Superior inferiorityBrand Marketing
【中图分类号】F011【文献标识码】A 【文章编号】1009-9646(2009)04-0083-02
1.引言
巧克力是相对特殊的典型糖果食品。（剩余2454字）