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老年旅游市场开发对策思考

  摘要:人口老龄化是全球性不可回避的发展趋势,2007年是中国进入老年型国家行列的第八年。近年来,随着老年人可支配收入逐年提高,其闲暇时间增多,老年人想趁着身体还好,看看祖国的大好河山,看看改革开放的成果。这些因素有效地刺激了老年旅游需求的增长,因而,在庞大的老年群体构成的“银色浪潮”中潜在着较大的旅游市场。但是,中国旅游业专门从事老年旅游的企业和组织相对滞后,无法满足日益扩大的老年旅游市场的需求。现结合本单位实际,就老年旅游市场的开发谈几点思考。

  关键词:老年旅游市场 开发 对策 思考

  Old age traveling market development countermeasure ponder

  Liu Guangyu

  Abstract:The population aging is the trend of development which the global character cannot be avoided,2007 is China enters old age country ranks the eighth year,in recent years,might control the income along with the senior citizen to enhance year by year,its leisure time increased,the senior citizen wanted to take advantage of the body fortunately,had a look the motherland the beautiful country,had a look the reform and open policy the achievement.These factors stimulated the senior citizen to travel effectively the demand growth,thus,constituted “the silver tide” in the huge old age community the latent big traveling market.But,the Chinese tourism is engaged in the old age traveling specially the enterprise and the organization relative lag,is unable old age traveling market demand which satisfies expands day by day.Presently links to this unit reality,the old age traveling market development discusses several ponders.

  Keywords:Old age traveling marketDevelopment CountermeasurePonder

  

  人口老龄化是全球性不可回避的发展趋势,2007年是中国进入老年型国家行列的第八年,据全国老龄委提供的数据显示:目前,我国60岁以上的老年人口已达1.49亿,占全国总人口的11.5%,占全球老年人口的21.4%,居世界首位,预计到2020年,老年人口将达到2.48亿。(剩余1577字)

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