摘 要：进入21世纪，独特而魅人的宴会形式逐渐向文化主题鲜明的方向发展。人们为了吸引更多的顾客，开始注重围绕某一文化主题来设计宴会菜单，以此来渲染经营气氛并作为客人识别的特征和菜品消费行为的刺激物。主题宴会的内容和风格是多种多样的，地域的、民族的、人文的都可作为菜单设计的主体。创设鲜明、独特的主题宴会菜单的最终目的，是为了树立餐饮经营中的特色品牌，并以此获得最佳的社会效益和经济效益。
Abstract：When the time goes into the 21stcentury, the special and attractive banquet forms are getting developed to the direction of being with bright culture theme. In order to win more and more customers, hotels start emphasizing on culture theme and designing menu under it. This will be a symbol for customers to identify the difference of operation atmosphere and a excitant to consume. Content and Style for theme banquet be various. The main body of menu design can either be of a region, or be of a nation, or be of human. But the ultimate destination of the menu design is clear, bright and unique. It is for setting up a special brand in food and beverage operation so that hotels can obtain the best social and financial profits.
关键词：宴会主题菜单经营设计
Keywords：BanquetThemeMenuOperationDesign
宴会菜单的发展随着时代的需求已越来越强调其风格、主题、特色，在现代餐饮经营中，根据消费时尚、饭店特色、时令季节、客源需求、原料个性、仿古溯源、人文风貌、菜品特色等因素，选定某一主题作为宴会活动的中心内容，以此为营销的吸引标志，吸引公众关注并调动顾客的进食欲望，使其产生购买行为。（剩余1980字）