摘要 《中华人民共和国广告法》修改在即,美国广告法规中一些好的做法值得我们借鉴。建立一个被赋予适当权利和明确职责的权威管理机构,在维护消费者利益、促进行业稳步发展的基点上制定明细的法规条款,激励诚实守法者,重罚恶意违法者,应是我们努力的方向。
关键词广告法 美国 中国
中图分类号G206文献标识码 A
The Enlightenment of the U.S. Advertising Regulations on
China'sAdvertising Amendment
Ruan Wei
(Visual Communication Institute of Jiang Han University,Wuhan 430056,Hubei,China)
Abstract The Advertisement Law of the People's Republic of China will be amended?imminently. Some Good practices in the U.S. advertising regulations are worth using for reference. The establishment of a appropriately empowered and clear responsible management authority. Setting up definite laws and regulations on a basis of Safeguard the interests of consumers and Promoting the steady development of industry. Incentiving the honest and law-abiding citizens, severely punishing the malicious offenders,?these should be?the directions of our efforts.
Key wordsadvertising law United StatesChina
自1982年6月国务院颁布《广告管理暂行条例》起,我国广告法规的建设正式提上议事日程。(剩余2106字)